Advantages and limitations of the main market segmentation bases

Geographic Segmentation Base Advantages

  • Considers cultural differences of different regions
  • Good for firms with limited geographic reach needing to select a specific target market
  • Great when there is significant socio-economic diversity and significant consumer behavioral differences across regions

Geographic Segmentation

Read more...

Brand Personas

Using Brand Personas in Customer Journey Mapping

A fundamental principle of modern day marketing is to segment the market and select appropriate target markets. For more information on the market segmentation process, please refer to the market segmentation study guideRead more...