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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Category: Business Behavior

Study Notes for Business Segmentation Bases

What is a business segmentation base?

A business segmentation base is definable characteristics or behavior of organizations that can be utilized to classify the organizations into related groups, for the purpose of target marketing.

Main business segmentation bases (with examples)

… Read more...
Author Geoff FrippPosted on Categories Business Behavior, segmentation, Segmentation, Targeting and PositioningTags B2B, segmentation, Study notes

Classifying business products

Just in the same way that consumer products can be classified into similar categories of products, business or industrial products can also be classed together. These classification schemes are helpful for marketers to understand the fundamental marketing challenges of the … Read more...

Author Geoff FrippPosted on Categories Business Behavior, Product MixTags B2B

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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