An Overview of the McKinsey 7-S Model
The McKinsey 7-S model is a strategy tool that consists of seven interconnected elements: Structure, Strategy, Systems, Shared Values, Skills, Style, and Staff.
What are Slotting Allowances?
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
What is Co-Branding?
Co-branding, also known as brand partnership or brand alliance, involves the collaboration of two or more brands to create a unique product or service that leverages the strengths and attributes of each brand.
Understanding B2C vs B2B Markets
B2B transactions tend to be more logical and systematic, while B2C transactions are frequently driven by emotion and personal preferences.
Study Notes for Business Segmentation Bases
What is a business segmentation base?A business segmentation base is definable characteristics or behavior of organizations that can be utilized to classify the organizations into related groups, for the purpose of target marketing.Main business segmentation bases (with examples)Geographic location/s: Where the business operates. Examples: Countries, regions, spread of operations across areasBusiness description: Basic description of …
Classifying business products
Just in the same way that consumer products can be classified into similar categories of products, business or industrial products can also be classed together. These classification schemes are helpful for marketers to understand the fundamental marketing challenges of the products that they manage.In both sets of classification schemes – consumer products and business/industrial products …
