A List of Possible Opportunity Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site.

List of Possible CAPABILITY-BASED Opportunities for a SWOT Analysis

• Become a first-mover in an emerging markets
• Build our IT/software expertise
• Create appropriate outsourcing partnerships
• Data mining of our customer  database
• Develop propriety software
• Develop strategic alliances
• Improve our analytical marketing capabilities
• Improve our manufacturing expertise and experience
• Leap-frog competitor’s technology
• Leverage our big data
• Leverage our superior logistics system
• Streamline our internal processes
• Use automation to improve performance

List of Possible CULTURE-BASED Opportunities for a SWOT Analysis

• Develop a customer relationship culture
• Develop a high service culture
• Develop an innovation culture
• Further develop our sales/service team
• Recruit more high quality staff
• Shift from silos to a team-based culture
• Use automation to fine-tune staffing levels
• Use cross-functional teams to develop new products
• Use cross-functional teams to streamline processes
• Use high quality employees to cross-train other staff

List of Possible FINANCIALLY-BASED Opportunities for a SWOT Analysis

• Generate license revenue streams from key patents
• Increase margins across-the-board
• Increase margins for our patent-protected products
• Pursue greater economies of scale
• Raise capital funding to invest in new ventures
• Work to generate cost efficiencies

List of Possible CUSTOMER-BASED Opportunities for a SWOT Analysis

• Attract new customers through special offers
• Build stronger customer relationships
• Develop a clearer value proposition
• Develop and implement a CRM program
• Develop and implement a loyalty program
• Develop and target clear brand personas
• Focus on growing share-of-customer
• Grow customer loyalty/retention
• Grow market share to become the market leader
• Improve offering to increase customer satisfaction scores
• Improve offering to increase net promoter scores
• Improve the overall customer experience
• Increase customer loyalty
• Map out and target the steps in the customer journey
• Modify marketing mix to better fit to customer’s needs
• More effectively manage customer expectations
• Shift to a customer-centric marketing outlook
• Target more price inelastic markets
• Target niche markets

List of Possible PRODUCT-BASED Opportunities for a SWOT Analysis

• Add increased product augmentation
• Add more product line extensions
• Broaden  our product range to offer multiple price points
• Broaden  our product range to target new segments
• Broaden our product range to eliminate product gaps
• Build product value to increase unit margins
• Develop break-through new products
• Develop higher quality products to target new segments
• Develop new products for international markets
• Develop products for the global market
• Develop products to target key segments
• Expand our product mix
• Extend our brand into new areas (brand extension)
• Identify and pursue relevant market gaps
• Improve overall product quality product design
• Improve product quality
• Introduce low-cost products under a new brand name
• Introduce new products faster than competitors
• Modify marketing spend towards digital marketing
• More clearly differentiate our product offering
• Rationalize and simplify our product range
• Reposition weaker products
• Streamline product features to reduce costs
• Supply private label brands for key retailers
• Tailor products to better fit consumer needs
• Unique product features/design

List of Possible MARKETING-BASED Opportunities for a SWOT Analysis

• Broaden our geographic reach
• Build relationships with influencers
• Compete less on price
• Compete more on price
• Conduct more marketing experiments
• Develop a clearer marketing strategy and direction
• Develop marketing-mix models
• Develop relationships with media outlets
• Expand internationally
• Expand our number of stores/outlets
• Improve our overall market positioning
• Leverage our market insights
• Redesign our key stores/outlets
• Shift to more high-traffic locations
• Strengthen/clarify our value proposition
• Target high growth markets

List of Possible BRAND-BASED Opportunities for a SWOT Analysis

• Acquire a competitor’s successful brand
• Build online engagement with our brand
• Build our brand awareness
• Build our brand internationally
• Charge a greater price premium
• Create/build “consumer love” for our brand
• Develop a new brand
• Improve attitudes towards our brand
• Increase our corporate social responsibility image
• Position our brand as the market leader
• Pursue co-branding opportunities
• Reposition our brand
• Utilize key sponsorships to broaden our brand
• Utilize more brand extensions
• Utilize publicity to help build our brand

List of Possible DIGITAL-BASED Opportunities for a SWOT Analysis

• Advertise on online comparison websites
• Build an online sales channel
• Build/acquire digital marketing expertise
• Create more interesting (and viral) videos
• Creating more engaging social media content
• Develop relationships with online “influencers”
• Expand our use of social media platforms
• Improve overall social media engagement
• Increase level of online advertising
• Increase website engagement
• Introduce an app
• Target review websites for better ratings
• Use campaigns to gain more social media followers

List of Possible CHANNEL-BASED Opportunities for a SWOT Analysis

• Expand geographic reach
• Expand number of retailers
• Expand our number of channels
• Leverage bargaining power with retailers
• Leverage bargaining power with suppliers
• Move to a franchisee model
• Shift our channel focus to a more online emphasis
• Work closer with key channel partners

List of Possible COMPETITOR-BASED Opportunities for a SWOT Analysis

• Acquire key competitors
• Aggressively challenge new players
• Aggressively challenge substitute offerings
• Under-price in order to attack competitors
• Use channel relationships to defer new competitors
• Use low price points to target specialist competitors
• Use media announcements to defer new competitors

List of Possible MACRO-ENVIRONMENT-BASED Opportunities for a SWOT Analysis

• Become a disruptive innovator
• Demand for home delivery services
• Develop environmentally-friendly products
• Google algorithm changes
• Government de/regulation
• Government subsidies/incentives
• Introduce new, modern technology and/or systems
• Leverage improving economic conditions
• Lobby the government for improved legislation
• Low inflation outlook
• Promote an “environmentally-aware” corporate image
• Rapid technological change
• Shared-economy services
• Shift to online shopping
• The gig economy
• Use environmental issues to reduce our cost structure

Related Topics

• Ideas for Strengths
• Ideas for Weaknesses
• Ideas for Threats