Remember that there is a free SWOT maker Excel template available on this site.
Contents
- List of Possible CAPABILITY-BASED Threats for a SWOT Analysis
- List of Possible FINANCIALLY-BASED Threats for a SWOT Analysis
- List of Possible CUSTOMER-BASED Threats for a SWOT Analysis
- List of Possible PRODUCT-BASED Threats for a SWOT Analysis
- List of Possible MARKETING-BASED Threats for a SWOT Analysis
- List of Possible BRAND-BASED Threats for a SWOT Analysis
- List of Possible CHANNEL-BASED Threats for a SWOT Analysis
- List of Possible COMPETITOR-BASED Threats for a SWOT Analysis
- List of Possible MACRO-ENVIRONMENT-BASED Threats for a SWOT Analysis
List of Possible CAPABILITY-BASED Threats for a SWOT Analysis
- Becoming a market laggard or a me-too player
- Being leap-frogged by competitor’s technology
- Being too slow to adapt to change
- Declining profits as patents run-off
- Deteriorating strategic alliances
- Enterprise bargaining issues
- High staff turnover
- Impact of logistical inefficiencies
- Inexperienced staff
- Inflexible internal processes
- Limited internal marketing
- Our business model becoming outdated
- Over-reliance on manual systems
- Poor service culture
List of Possible FINANCIALLY-BASED Threats for a SWOT Analysis
- Ability to meet cash flow requirements
- Declining unit margins
- High debt levels reducing profit potential
- Increased operating/technology costs
- Limited profit levels
- Poor profitability leading to higher cost of capital
- Rising fixed costs
- Slower growth due to poor profitability
- Slower growth due to the inability to raise funds
List of Possible CUSTOMER-BASED Threats for a SWOT Analysis
- A disconnected, and less loyal, customer base
- Changes in consumer spending patterns
- Consumers becoming more demanding
- Consumers becoming more price sensitive
- Consumers not buying product line extensions
- Declining share-of-customer
- Geographic shifts by consumer markets
- Losing key/valuable customers
- Loss of a key customer account
- Lost of market share
- Reaching market saturation
- Shift to an experience economy
- Significant change in consumer behavior
- Weakening customer relationships
- Weakening customer satisfaction
List of Possible PRODUCT-BASED Threats for a SWOT Analysis
- Becoming a me-too player, due to product mix
- Decline stage of the product life cycle
- Failed brand extensions
- Lost of unique product features
- New products cannibalizing our existing sales
- Possible new product failures
- Products becoming outdated
- Too slow in the development of new products
List of Possible MARKETING-BASED Threats for a SWOT Analysis
- Becoming overly price competitive
- Being too ethnocentric
- Excessive cost of big data
- Expensive CRM program
- Inability to grow the customer base long-term
- Increased market fragmentation
- Increased media fragmentation
- Limited success in creating engaging content
- Loss of market share
- Ongoing weak social media engagement
- Poor marketing efforts damaging our brand
- Poor marketing ROI
- Poor publicity in the media
- Poor ratings on review websites
- Weakening value proposition
List of Possible BRAND-BASED Threats for a SWOT Analysis
- Adverse media attention
- Being perceived as slow and outdated
- Brand damage due to “viral” videos
- Brand damage due to media stories
- Falling brand awareness
- Limited corporate social responsibility brand image
- Negative attitudes to the brand
- Organized consumer lobby groups
- Perceived brand inconsistency
- Poor brand fit to international markets
- Poor/negative publicity
- Potential new product failures damaging our brand
- Product recalls and brand damage
- Unclear positioning
- Vague brand associations
- Weakening brand equity
List of Possible CHANNEL-BASED Threats for a SWOT Analysis
- Deteriorating franchisee relationships
- Increase in supplier costs
- Loss of a key retailer/channel
- Loss of a key supplier
- Retailers not accepting our product line extensions
- Untenable channel conflict
- Weak bargaining power abused by retailers
- Weak bargaining power abused by suppliers
- Weakening retailer relationships
- Weakening supplier relationships
List of Possible COMPETITOR-BASED Threats for a SWOT Analysis
- Aggressive price cutting
- Being challenged by well-funded start-ups
- Being outperformed by data-driven competitors
- Being under-priced by more efficient competitors
- Competitor’s acquisitions/mergers program
- Competitors introducing better/improved products
- Competitors introducing break-through new products
- Competitors more able to diversify income streams
- Competitors providing more “value add”
- Competitor’s strengthening their brand
- Competitors targeting our product gaps
- Competitors targeting our key customers/segments
- Cost leadership advantage
- Disruptive new competitors
- Fast growing competitors
- Growing competitive set
- Highly-financed competitors being able to grow faster
- Industry price-war
- IT-savvy competitors gaining more efficiencies
- Many emerging new entrants
- More aggressive competitor behavior
- More efficient competitors, competing on price
- More insightful competitors outperforming us
- New international competitors emerging
List of Possible MACRO-ENVIRONMENT-BASED Threats for a SWOT Analysis
- Breach of data/privacy issues
- Declining economic conditions
- Disruptive innovation
- Disruptive technology
- Economic downturn
- Foreign exchange risk
- Google algorithm changes
- Government de/regulation
- Growing natural environmental concerns
- Hacking/lost of data
- High levels of inflation
- High levels of unemployment
- Home delivery series
- Increase in commodity prices
- Increased corporate tax rates
- Oil/energy costs
- Online fraud
- Potential political instability or government change
- Product piracy
- Rapid technological change
- Shared-economy services
- Shift to online shopping
- Terrorism and impact
- The gig economy
- Uncertain market conditions
- Unpredictable trends and disruption
Related Topics
- Ideas for Strengths
- Ideas for Weaknesses
- Ideas for Opportunities
