The Limited Decision Process in Consumer Behavior
The limited decision process is characterized by a simplified evaluation of alternatives and a reliance on heuristics, or mental shortcuts, rather than extensive research and information gathering.
Using Rewards to Drive Loyalty
Some firms are successfully using rewards to drive loyalty as rewards can help establish long-term customer loyalty by offering additional value beyond the intrinsic qualities of a product or service.
High and Low Involvement Purchases
High involvement purchases require careful consideration and a significant investment of time, money, or effort. Low involvement purchases are usually routine and necessitate minimal research or thought.
What is a Market Insight?
A market insight is the culmination of research, data analysis, and consumer understanding that provides businesses with actionable information about their target market.
The Role of the Zeigarnik Effect in Marketing
The Zeigarnik Effect, named after psychologist Bluma Zeigarnik, relates to our tendency to remember incomplete tasks more than those we have completed.
Why is User-Generated Content Important in Marketing?
Unlike traditional marketing where brands solely control the messaging, user-generated content allows consumers to take the spotlight and share their authentic experiences.
How Conditioning Influences Buying Habits
Conditioning, a concept borrowed from psychology, involves provoking a specific response, typically through repetition and reinforcement.
Vicarious Learning in Consumer Behavior
Vicarious learning refers to the process by which individuals observe the behavior and experiences of others and learn from them.
Social Media Sentiment Analysis
What is Social Media Sentiment Analysis?In today’s digital age, social media plays a significant role in shaping public opinion. The sheer volume of comments, tweets, and posts can be overwhelming, making it impossible for brands to manually sift through and analyze them all.That’s where social media sentiment analysis comes into play. This powerful tool enables …
Baby Boomers, Gen X, Gen Y and Gen Z
Baby Boomers, Gen X, Gen Y, and Gen Z represent unique, and sometimes conflicting, demographics in terms of their preferences, habits, and purchasing decisions.
