The limited decision process is characterized by a simplified evaluation of alternatives and a reliance on heuristics, or mental shortcuts, rather than extensive research and information gathering.
High involvement purchases require careful consideration and a significant investment of time, money, or effort. Low involvement purchases are usually routine and necessitate minimal research or thought.
A market insight is the culmination of research, data analysis, and consumer understanding that provides businesses with actionable information about their target market.
The Zeigarnik Effect, named after psychologist Bluma Zeigarnik, relates to our tendency to remember incomplete tasks more than those we have completed.
Unlike traditional marketing where brands solely control the messaging, user-generated content allows consumers to take the spotlight and share their authentic experiences.
Vicarious learning refers to the process by which individuals observe the behavior and experiences of others and learn from them.
What is Social Media Sentiment Analysis?In today’s digital age, social media plays a significant role in shaping public opinion. The sheer volume of comments, tweets, and posts can be overwhelming, making it impossible for brands to manually sift through and analyze them all.That’s where social media sentiment analysis comes into play. This powerful tool enables …
Baby Boomers, Gen X, Gen Y, and Gen Z represent unique, and sometimes conflicting, demographics in terms of their preferences, habits, and purchasing decisions.