Understanding B2C vs B2B Markets
Learn the real differences between B2B and B2C marketing, from buying groups and sales cycles to channels, pricing, and metrics, with real business examples.
Understanding B2C vs B2B Markets Find Out More...
Differences Between Not-for-Profit and Consumer Marketing
Non-profit marketing primarily focuses on promoting an organization’s cause, services, or mission, while traditional consumer marketing is all about promoting products or services to potential and existing customers.
Differences Between Not-for-Profit and Consumer Marketing Find Out More...
Understanding the Different States of Market Demand
In this article we will delve into market demand and take a look at specific types of demand, such as full, overfull, declining,
negative, latent, and irregular.
Understanding the Different States of Market Demand Find Out More...
What is a Product?
A product is more than a physical item: it’s the core benefit, the tangible good, and everything added around it. Here’s how marketers think about products and product mix.
What is a Product? Find Out More...
Understanding Physical Evidence
Services can’t be inspected before you buy them, so customers judge quality from the physical clues around the service instead. We look at what physical evidence really covers and why marketers can’t leave it to chance.
Understanding Physical Evidence Find Out More...
The Unique Characteristics of Services Marketing
Explore how the unique characteristics of services marketing shapes the way businesses market services, by looking at intangibility, inseparability, perishability, variability, and heterogeneity.
The Unique Characteristics of Services Marketing Find Out More...
Disadvantages of Cost-Plus Pricing
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Disadvantages of Cost-Plus Pricing Find Out More...
Is a marketing career easy?
Is a marketing career easy?Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this perception and
Is a marketing career easy? Find Out More...
Free Customer Journey Map Excel Template
About the Customer Journey Map TemplateThis free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make their way to your brand and ultimately become loyal advocates.Download the free template here… customer-journey-map-Excel-templateThe template gives
Free Customer Journey Map Excel Template Find Out More...
Concerns with The Net Promoter Score (NPS)
While the net promoter score has become widely used, it is likely to have limited value and be used with care. This article outlines The Case Against NPS in a Nutshell.
Concerns with The Net Promoter Score (NPS) Find Out More...