Understanding Porter’s Five Forces Model
Porter’s Five Forces Model is built around five key forces that shape the competitive intensity and attractiveness of an industry.
Porter’s Five Forces Model is built around five key forces that shape the competitive intensity and attractiveness of an industry.
Internal marketing, essentially, involves engaging and empowering employees by promoting a sense of company knowledge and belongingness.
A firm’s micro-environment consists of actors and factors close to a company that have a direct impact on its ability to serve its customers.
A situation analysis is an assessment of the internal and external factors that impact a company’s ability to achieve its marketing objectives.
Review an example SWOT analysis for a large chain of pizza stores. A great thought-starter for preparing a tailored SWOT.
Product differentiation refers to the process of distinguishing a product or service from its competitors in the market. It involves creating unique features, benefits, or attributes that set a product apart and make it more appealing to customers.
This is a free Excel template tool that enables you to produce a PESTLE analysis within minutes. Choose from 400 factors or add your own.
This is a list of 400 possible ideas, changes and trends to help you build out a list of suitable factors for your marketing PESTLE analysis.
Here is a list of ideas and thought-starters to help you build out a list of suitable environmental factors for your PESTLE analysis.
Here is a list of ideas and thought-starters to help you build out a list of suitable legal factors for your PESTLE analysis.