Understanding Porter’s Five Forces Model
Porter’s Five Forces Model is built around five key forces that shape the competitive intensity and attractiveness of an industry.
Understanding Internal Marketing
Internal marketing, essentially, involves engaging and empowering employees by promoting a sense of company knowledge and belongingness.
Key Components of a Firm’s Micro-Environment
A firm’s micro-environment consists of actors and factors close to a company that have a direct impact on its ability to serve its customers.
Situation Analysis in Marketing Plans
A situation analysis is an assessment of the internal and external factors that impact a company’s ability to achieve its marketing objectives.
Example SWOT Analysis for a Pizza Chain
Review an example SWOT analysis for a large chain of pizza stores. A great thought-starter for preparing a tailored SWOT.
The Importance of Product Differentiation in Marketing
Product differentiation refers to the process of distinguishing a product or service from its competitors in the market. It involves creating unique features, benefits, or attributes that set a product apart and make it more appealing to customers.
Free PESTLE Analysis Template
This is a free Excel template tool that enables you to produce a PESTLE analysis within minutes. Choose from 400 factors or add your own.
List of 400 Factors for PESTLE Analysis
This is a list of 400 possible ideas, changes and trends to help you build out a list of suitable factors for your marketing PESTLE analysis.
List of Environmental Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable environmental factors for your PESTLE analysis.
List of Legal Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable legal factors for your PESTLE analysis.
