How to build profits through customers

Customers = a business A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers. Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, …

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List of Business Strength and Market Attractiveness Factors

Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix? To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website. This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS: Brand equity …

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Free GE Matrix Excel Template

GE-McKinsey Matrix Excel Template The GE matrix is now officially known as the GE-McKinsey nine-box matrix. According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. It was developed in the 1970s, after the development of the Boston Consulting Group (BCG) matrix. …

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SWOT Analysis Ideas for Kellogg’s Cereals

A sample SWOT analysis for Kellogg’s cereals Kellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry. However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and …

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