A List of Possible Opportunity Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site. List of Possible CAPABILITY-BASED Opportunities for a SWOT Analysis Become a first-mover in an emerging markets Build our IT/software expertise Create appropriate outsourcing partnerships Data mining of our customer  database Develop propriety software Develop strategic alliances Improve our analytical marketing capabilities … Read more…

A List of Possible Weakness Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site. List of Possible CAPABILITY-BASED Weaknesses for a SWOT Analysis A high-cost logistics system A market follower Being a market laggard Ineffective new product development process Inefficient logistics system Limited ability to keep up with technology Limited access to marketplace data Limited … Read more…

A List of Possible Strength Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site. List of Possible CAPABILITY-BASED Strengths for a SWOT Analysis Ability to leap-frog competitor’s technology Ability to predict future trends Access to a customer database Adaptive to change Good identifier of market insights Effective new product development process Effective use of marketplace … Read more…

SWOT Analysis Example for a Bank

This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Strengths High service levels Highly automated systems IT/software expertise Easy access to capital and funding Solid financial reserves Effective sales and service culture Focus on internal marketing Team-based culture Clear segments targeted effectively Clear value … Read more…

Free SWOT Maker (Using Excel)

The Free SWOT Excel Template has been Updated for 2020 What’s new in the SWOT template? As well as choosing from around 600 possible strengths, weaknesses, opportunities, and threats – you now have the opportunity to add in your own  factors to include in your SWOT. This enhanced capability is ideal for specific industries and … Read more…

Example SWOT for Apple

This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. SWOT Analysis for Apple Strengths Product leadership High quality products Easy-to-use products Superior product design Effective new product development process Ability to leap-frog competitor’s technology Highly innovative IT/software expertise High profit margins Solid financial reserves … Read more…

Sales and Profit Forecasting

Financial forecasting in marketing Preparing a financial forecast is usually a key requirement in order to have a major marketing campaign, new product, or other marketing project approved. As in most cases, is there is a significant investment up front or during the early part of the campaign/project. Therefore, it becomes necessary to demonstrate that … Read more…

Marketing strategy approaches for each stage of the PLC

Marketing mix strategies during the introduction stage Offer a basic product with limited choices, as this also helps test the overall market demand/interest, while keeping costs and logistic challenges relatively low Use marketing communications (IMC/promotion) that are effective in generating initial awareness and reaching innovators. Often specialist websites/blogs and magazines provide a specific audience, as … Read more…

BCG Matrix Formulas

There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below. In terms of constructing the BCG matrix after the market definition, there are two calculations required, … Read more…