Key Components of a Firm’s Micro-Environment
A firm’s micro-environment consists of actors and factors close to a company that have a direct impact on its ability to serve its customers.
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Sustainable Competitive Advantage in Marketing
Competitive advantage refers to the strategic edge that a business has over its competitors in the marketplace, allowing it to outperform them and achieve superior performance.
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Marketing Plan Timing Section
A practical guide to building a marketing plan timetable, including how to work backward from a launch date, spot dependencies, and avoid unrealistic schedules.
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What is a Contingency Plan in a Marketing Plan?
A contingency plan in marketing serves as a safety net, allowing businesses to navigate unforeseen challenges, much like a Plan B.
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Using SWOT Analysis in Your Marketing Plans
By systematically evaluating their strengths, weaknesses, opportunities, and threats, organizations can develop informed strategies that drive sustainable growth and competitive advantage.
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A Guide to Market Analysis
Market analysis brings together market size, competitors, customers, and trends to support a real decision. We work through a TAM, SAM, SOM example and what marketers do with the results.
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What is Cause-Related Marketing?
Cause marketing, also known as cause-related marketing, is a strategy where a company collaborates with a nonprofit organization or social cause to promote their products or services while simultaneously generating funds or support for the chosen cause.
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Understanding the Different States of Market Demand
In this article we will delve into market demand and take a look at specific types of demand, such as full, overfull, declining,
negative, latent, and irregular.
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The Role of Product Line Extensions
Line extensions are the cheapest, fastest way most brands grow, but they raise a hard question: how much of the new item’s sales are actually new, and how much is just cannibalizing what we already sell?
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What is the TOWS Matrix?
The TOWS Matrix builds on SWOT analysis by pairing strengths and weaknesses against opportunities and threats to generate four types of actionable marketing strategy.
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