Outlining the key buyer persona sections involves gathering and analyzing information about your ideal customer. This helps in tailoring marketing strategies to meet the specific needs, behaviors, and concerns of different segments of your audience
Supply chain management in marketing encompasses the coordination and oversight of all activities involved in sourcing, procurement, production, and logistics, with the primary objective of delivering value to customers while maximizing efficiency and minimizing costs.
Channel conflict occurs in a distribution channel when there’s a clash of interests among channel members. This conflict typically arises when manufacturers bypass the traditional distribution channels and sell their products directly to consumers, often at lower prices
What is the Main Role of Wholesalers? Wholesalers act as intermediaries between manufacturers and retailers, bridging the gap in the distribution process. Their primary function revolves around purchasing goods in bulk from manufacturers and selling them in smaller quantities to retailers.
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
Push Money, often referred to as “SPIFF” (Sales Promotion Incentive Fund), is a form of incentive or bonus offered to sales employees or channel partners to motivate them to prioritize the promotion and sales of specific products or services.
