Supply Chain Management in Marketing

Supply chain management in marketing encompasses the coordination and oversight of all activities involved in sourcing, procurement, production, and logistics, with the primary objective of delivering value to customers while maximizing efficiency and minimizing costs.

Channel Conflict in Marketing

Channel conflict occurs in a distribution channel when there’s a clash of interests among channel members. This conflict typically arises when manufacturers bypass the traditional distribution channels and sell their products directly to consumers, often at lower prices

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