Psychographic segmentation is a market segmentation method where potential customers are grouped by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles.
Psychographic Segmentation in Marketing Find Out More...
Focus groups are a powerful tool that marketers can use to gain valuable insights into consumer behavior and preferences. By leveraging the collective wisdom of a small group of individuals, marketers can make more informed decisions and develop more effective marketing strategies.
How to Run Focus Groups Find Out More...
Learn the segmentation, targeting, differentiation, and positioning process, with practical examples and the real trade-offs marketers face at every step.
Understanding the STDP Process Find Out More...
When considering consumer behavior and how and why consumer make decisions, marketers will sometimes consider aspects of psychoanalytic theory and personality types and traits to help provide insights into individual motivations and drives.
Psychoanalytic Theory of Personalities Find Out More...
Mystery shopping is a tool used in marketing research. It involves hiring individuals, known as mystery shoppers, to pose as regular customers and evaluate the quality of service provided by a business.
What is a Mystery Shopper? Find Out More...
Services can’t be inspected before you buy them, so customers judge quality from the physical clues around the service instead. We look at what physical evidence really covers and why marketers can’t leave it to chance.
Understanding Physical Evidence Find Out More...
Line extensions are the cheapest, fastest way most brands grow, but they raise a hard question: how much of the new item’s sales are actually new, and how much is just cannibalizing what we already sell?
The Role of Product Line Extensions Find Out More...
New products aren’t all created equal. We break down the six categories marketers use to classify new products, from new-to-the-world launches to simple cost reductions, and what each means for risk and planning.
Categories of New Products Find Out More...
Slice of life advertising uses realistic, everyday moments to build trust and warmth, and works differently than ads that make a direct performance claim.
Slice of Life Advertising Find Out More...
The halo effect explains how a positive impression of one product or trait can spread to a whole brand, and why that matters for launches and brand extensions.
What is the Halo Effect in Marketing? Find Out More...
