Sample SWOT Ideas for a Local Restaurant
Strengths for a Local Restaurant
| High service levels |
| Good corporate culture |
| High quality staff |
| Clear segments targeted effectively |
| Clear value proposition |
| Close to the customer |
| Great customer experience delivered |
| High level of customer loyalty |
| Clearly differentiated products |
| Great value products |
| Attractive store design/layout |
| Customer-centric strategy |
| Good local market knowledge |
| Able to charge a price premium |
| Consumer “love” for the brand |
| High ratings on review websites |
Weaknesses for a Local Restaurant
| Difficult to access to capital and funding |
| High cost structure |
| Tight profit margins |
| Limited market share |
| Limited product range |
| Difficult to generate publicity |
| Limited sales area coverage |
| Low brand awareness |
| Weak brand equity |
| No company app |
| No expertise in creating engaging online content |
| Static website |
| Weak bargaining power with suppliers |
| Broad competitive set |
| Dynamic competitive landscape |
| Many emerging new entrants |
| Many substitute competitive products |
| Strong existing competitors |
Opportunities for a Local Restaurant
| Further develop our sales/service team |
| Use high quality employees to cross-train other staff |
| Attract new customers through special offers |
| Develop and implement a loyalty program |
| Focus on growing share-of-customer |
| Grow customer loyalty/retention |
| Improve the overall customer experience |
| Broaden our product range to target new segments |
| More clearly differentiate our product offering |
| Streamline product features to reduce costs |
| Broaden our geographic reach |
| Build online engagement with our brand |
| Build our brand awareness |
| Utilize key sponsorships to broaden our brand |
| Develop relationships with online “influencers” |
| Target review websites for better ratings |
| Demand for home delivery services |
Threats for a Local Restaurant
| Rising fixed costs |
| Slower growth due to the inability to raise funds |
| Consumers becoming more price sensitive |
| Losing key/valuable customers |
| Key competitors gaining market share |
| Poor ratings on review websites |
| Weakening supplier relationships |
| Competitors introducing better/improved products |
| Competitors providing more “value add” |
| Disruptive new competitors |
| Declining economic conditions |
| Home delivery competitors |
Summary SWOT Analysis for a Local Restaurant (image)
