SWOT Analysis for a Local Restaurant

Sample SWOT Ideas for a Local Restaurant

Strengths for a Local Restaurant

High service levels
Good corporate culture
High quality staff
Clear segments targeted effectively
Clear value proposition
Close to the customer
Great customer experience delivered
High level of customer loyalty
Clearly differentiated products
Great value products
Attractive store design/layout
Customer-centric strategy
Good local market knowledge
Able to charge a price premium
Consumer “love” for the brand
High ratings on review websites

Weaknesses for a Local Restaurant

Difficult to access to capital and funding
High cost structure
Tight profit margins
Limited market share
Limited product range
Difficult to generate publicity
Limited sales area coverage
Low brand awareness
Weak brand equity
No company app
No expertise in creating engaging online content
Static website
Weak bargaining power with suppliers
Broad competitive set
Dynamic competitive landscape
Many emerging new entrants
Many substitute competitive products
Strong existing competitors

Opportunities for a Local Restaurant

Further develop our sales/service team
Use high quality employees to cross-train other staff
Attract new customers through special offers
Develop and implement a loyalty program
Focus on growing share-of-customer
Grow customer loyalty/retention
Improve the overall customer experience
Broaden our product range to target new segments
More clearly differentiate our product offering
Streamline product features to reduce costs
Broaden our geographic reach
Build online engagement with our brand
Build our brand awareness
Utilize key sponsorships to broaden our brand
Develop relationships with online “influencers”
Target review websites for better ratings
Demand for home delivery services

Threats for a Local Restaurant

Rising fixed costs
Slower growth due to the inability to raise funds
Consumers becoming more price sensitive
Losing key/valuable customers
Key competitors gaining market share
Poor ratings on review websites
Weakening supplier relationships
Competitors introducing better/improved products
Competitors providing more “value add”
Disruptive new competitors
Declining economic conditions
Home delivery competitors

Summary SWOT Analysis for a Local Restaurant (image)

SWOT analysis for a Local Restaurant