Sample SWOT Ideas for a Local Restaurant
Strengths for a Local Restaurant
High service levels |
Good corporate culture |
High quality staff |
Clear segments targeted effectively |
Clear value proposition |
Close to the customer |
Great customer experience delivered |
High level of customer loyalty |
Clearly differentiated products |
Great value products |
Attractive store design/layout |
Customer-centric strategy |
Good local market knowledge |
Able to charge a price premium |
Consumer “love” for the brand |
High ratings on review websites |
Weaknesses for a Local Restaurant
Difficult to access to capital and funding |
High cost structure |
Tight profit margins |
Limited market share |
Limited product range |
Difficult to generate publicity |
Limited sales area coverage |
Low brand awareness |
Weak brand equity |
No company app |
No expertise in creating engaging online content |
Static website |
Weak bargaining power with suppliers |
Broad competitive set |
Dynamic competitive landscape |
Many emerging new entrants |
Many substitute competitive products |
Strong existing competitors |
Opportunities for a Local Restaurant
Further develop our sales/service team |
Use high quality employees to cross-train other staff |
Attract new customers through special offers |
Develop and implement a loyalty program |
Focus on growing share-of-customer |
Grow customer loyalty/retention |
Improve the overall customer experience |
Broaden our product range to target new segments |
More clearly differentiate our product offering |
Streamline product features to reduce costs |
Broaden our geographic reach |
Build online engagement with our brand |
Build our brand awareness |
Utilize key sponsorships to broaden our brand |
Develop relationships with online “influencers” |
Target review websites for better ratings |
Demand for home delivery services |
Threats for a Local Restaurant
Rising fixed costs |
Slower growth due to the inability to raise funds |
Consumers becoming more price sensitive |
Losing key/valuable customers |
Key competitors gaining market share |
Poor ratings on review websites |
Weakening supplier relationships |
Competitors introducing better/improved products |
Competitors providing more “value add” |
Disruptive new competitors |
Declining economic conditions |
Home delivery competitors |