Public Relations (PR) and publicity, while closely related, differ in their scope and objectives.
PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It encompasses a broad range of activities aimed at managing and shaping the public perception of an organization over time, including media relations, crisis management, and internal communications.
Publicity, on the other hand, is a subset of PR focused specifically on generating media coverage and public attention. It’s typically more short-term and news-driven, aimed at creating immediate awareness or buzz around a particular event, product, or announcement.
What’s the difference? PR vs Publicity? PR is about maintaining an ongoing positive reputation and relationship with the public, while publicity is about attracting attention in the moment.