Skip to content

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Tag: perception

Multi-Attribute Attitude Model: Excel Template

Measuring Consumer Attitudes

A brand’s ability to measure consumer attitudes provides a very helpful insight into what is driving consumer behavior. Generally a consumer’s attitude towards the various brands in the marketplace has a significant influence over their purchase and … Read more...

Author Geoff FrippPosted on Categories Consumer Behavior, Marketing Research, MetricsTags analysis, attitudes, perception

Study Notes for Perceptual Maps

What is a perceptual map?

A perceptual map is of the visual technique designed to show how the average target market consumer understands the positioning of the competing products in the marketplace.

The following chart is an example of a … Read more...

Author Geoff FrippPosted on Categories PositioningTags perception, Perceptual map, Study notes

Different Execution of a Communication Message

 

What is meant by “execution” in an advertising sense?

In advertising and communication programs, one of the challenges is to execute a good creative idea.

Marketing students sometimes have difficultly understanding how an idea may or may not be … Read more...

Author Geoff FrippPosted on Categories Promotion - Advertising, Promotion Concepts, Videos, Videos - PromotionTags banking, perception

Customer Value

 

What is customer value?

Customer value is a fundamental concept in the study of marketing and is usually covered in the opening chapter of a marketing textbook.

Virtually all organizations strive to deliver good overall value for both their … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags customer, perception, value

Search the Marketing Study Guide

Take the Marketing Career Quiz

Play Marketing Trivia

Language

en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishsv Swedish

Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
THE Marketing Study Guide Proudly powered by WordPress

Terms and Conditions