Get your free Excel tool for the multi-attribute attitude model – a helpful approach to improving brands as the model breaks down the consumer’s overall attitude into smaller, weighted components.
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A perceptual map is a powerful visual tool used in marketing to depict how consumers perceive and position various products or brands in relation to each other within a marketplace.
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What is meant by “execution” in an advertising sense?In advertising and communication programs, one of the challenges is to execute a good creative idea.Marketing students sometimes have difficultly understanding how an idea may or may not be executed well.This is because, in theory, once a creative campaign has been planned out, its execution should be
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What is customer value?Customer value is a fundamental concept in the study of marketing and is usually covered in the opening chapter of a marketing textbook.Virtually all organizations strive to deliver good overall value for both their current and potential customers value. Without providing true customer value firms will be unable to attract and retain
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