Study Notes for Perceptual Maps

What is a perceptual map?

A perceptual map is of the visual technique designed to show how the average target market consumer understands the positioning of the competing products in the marketplace.

The following chart is an example of a … Read more...

Customer Value

 

What is customer value?

Customer value is a fundamental concept in the study of marketing and is usually covered in the opening chapter of a marketing textbook.

Virtually all organizations strive to deliver good overall value for both their … Read more...