In this video, you will learn how to make a BCG matrix on Excel from start to finish.
If you are new to Excel, please note that there is a free Excel template available for download on this website that … Read more...
Tag: video
A perceptual map maker
Why create a perceptual map from scratch?
Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel.
It is quick and easy to use – … Read more...
Make a Perceptual Map using Microsoft Excel
Perceptual mapping is a key analytical tool in understanding market positioning. While the best piece of software to use to construct a perceptual map is Microsoft Excel, the structuring of the graph is sometimes a little bit tricky.
Either a … Read more...
How to Use and Read a Perceptual Map
How to make a bubble chart in Excel
Making a bubble chart in Excel is ideal for making perceptual maps to demonstrate positioning.
There are three ways to make a bubble chart in Excel, as shown the below video “How to make a bubble chart in Excel”.… Read more...
Using the free Customer Lifetime Value (CLV) template – VIDEO
This website has a free Excel spreadsheet template that can enable to quickly calculate customer lifetime value for your university assignment or for your firm. Go here to download the customer lifetime value template.
There are also step … Read more...
The difference between advertising and integrated marketing communications
When I was a marketing student, a long time ago, I did not study integrated marketing communications. Instead, I studied advertising and sales management as separate subjects. That was the way it was taught in university and that was … Read more...
Video example of the promotional era
The difference between the marketing concept and the promotional era
In a number of marketing textbooks, one of the topics that they address in chapter 1 is the discussion of different marketing philosophies or concepts – which some marketing … Read more...
Positioning Example: Banks versus Credit Unions
A Good Example for Understanding Positioning
Positioning is how the firm or brand wants to be perceived by consumers relative to its competitors. It is a very important topic in the study of marketing and usually forms the basis … Read more...
