Product differentiation refers to the unique attributes and features that distinguish a product from its competitors.
A family brand represents a collection of related products or services under one overarching brand identity, while an individual brand stands alone, representing a single product or service.
Effective marketing plays a key role in the successful introduction of new-to-the-world products, given the novelty and distinctiveness of these offerings.
This article explores the key elements of brand personality, discusses the difference between brand personality and brand positioning, and highlights the significance of authenticity in brand personality.
By conducting a personal SWOT analysis, you can gain valuable insights into your current position and develop a strategic plan for your personal and professional development.
When we think of ‘products’ in a marketing context, the first things that typically come to mind are tangible items – physical goods that one can touch and feel. However, marketing is not confined to only these kinds of items.
This article provides a great introduction and overview paid, owned and earned media and how they need to work together for successful marketing communications.
As we know, brands are continually exploring strategies to maintain and increase their market share. One powerful strategy is a product line extension, where a brand leverages its existing reputation and customer base to introduce new products under the same umbrella.