Benefits of product repositioning

  In the classification of new products, product repositioning is considered to be a new product task. There are a numerous challenges and benefits associated with product repositioning as discussed in the following article. Please refer to a separate article for the challenges of repositioning. What is product repositioning? Product repositioning is changing the overall …

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Potential benefits of a product improvement

  Products are frequently improved by companies. There are various pressures upon a company to do so, particularly from competitors, changing customer needs and technology improvements. However, there are an array of benefits and challenges involved in making the decision whether or not to improve an existing product in the marketplace. Please note that a …

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Difference between a benefit and a feature

  Understanding Benefits and Features Consumers buy product solutions – that is, the benefits of the product or service – for their need/problem. Consumers are generally more interested in meeting their needs and solving their problems, rather than the details of the product features. For example, what do you think consumers would care about more; …

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