Examples of brand touchpoints

Brand touchpoints can be defined as the interactions and exposures that a consumer can have with a brand. Brand touchpoints are very broadly defined and include both deliberate communications from a firm/brand and communications and interactions that the consumer will have with the brand as part of their everyday life. They are often used in … Read more…

The Communications Process: Encoding and Decoding

  Why is the communications process important? Promotion, also referred to as marketing communications, is the process of an organization communicating information about their brand and products to the marketplace (customers, stakeholders and the public). From the above definition, it is clear that the basis of promotions is communication. Therefore, to understand promotions, the process … Read more…

Main Steps in the Personal Selling Process

  What is personal selling? Personal selling is one of the forms of promotion or marketing communications used by organizations to communicate with the marketplace and drive purchases of their products. Along with advertising, public relations, and sales promotion – personal selling makes up the promotions mix or marketing communications mix of a company. Personal … Read more…

Main Types of Sales Promotions

  What is sales promotion? Sales promotion is one of the forms of promotions or marketing communications used by organizations to communicate with the marketplace. Together with advertising, public relations and personal selling – sales promotion makes up the promotions mix or the marketing communications mix of a company. Sales promotion refers to temporary incentives … Read more…

Types of Advertising

  What is Advertising? Advertising is one of the forms of promotion or marketing communications used by organizations. Advertising can be defined as any paid form of communication between an organization and the marketplace, which promotes the products, services or the organization itself. Advertising is a very common form of promotion, used by almost all … Read more…

What are the Main Types of Promotion?

  What is promotion? Promotion, also referred to as integrated marketing communications, is the process of an organization communicating information about their brand and products to the marketplace (note: in marketing, the marketplace includes customers, stakeholders and the public). The Main Types of promotion Promotion can take several forms, with the most common forms of … Read more…

The difference between advertising and integrated marketing communications

  When I was a marketing student, a long time ago, I did not study integrated marketing communications. Instead, I studied advertising and sales management as separate subjects. That was the way it was taught in university and that was the way it was practiced in real organizations. (In the sales/promotion era of marketing.) For … Read more…

Integrated marketing communications definition

  Integrated marketing communications, IMC, is typically what we think of as the promotional mix in the 4P’s or 7P’s – or even perhaps as communication itself in the 4C’s version of the marketing mix elements. The to think that integrated marketing communications is simply the coordination of the firm’s promotional activities is quite limited … Read more…