Setting an advertising budget is a critical step in any marketing strategy. Without a clear budget in place, it can be easy to overspend or allocate resources inefficiently.
Approaches to Setting an Advertising Budget Find Out More...
The central creative idea is the core concept or message that forms the foundation of an advertising campaign.
What is the Central Creative Idea in Advertising? Find Out More...
There are two widely acknowledged routes to persuasion, the central and peripheral routes, which are important for communication strategies.
Central and Peripheral Routes Find Out More...
The Elaboration Likelihood Model (ELM) is a psychological theory used to explain how persuasion works.
The Elaboration Likelihood Model Find Out More...
The Heuristic-Systematic Model (HSM) of persuasion is a theory that explains how people process information and make decisions.
Heuristic-Systematic Model of Persuasion Find Out More...
Some firms are successfully using rewards to drive loyalty as rewards can help establish long-term customer loyalty by offering additional value beyond the intrinsic qualities of a product or service.
Using Rewards to Drive Loyalty Find Out More...
The goal of direct marketing is to generate a direct response from the audience, whether it’s making a purchase, signing up for a newsletter, or requesting more information.
Key Metrics for Direct Marketing Find Out More...
Retargeting ads are a powerful marketing tool used by businesses to reconnect with website visitors who didn’t convert into customers on their initial visit.
What are Retargeting Ads? Find Out More...
The Zeigarnik Effect, named after psychologist Bluma Zeigarnik, relates to our tendency to remember incomplete tasks more than those we have completed.
The Role of the Zeigarnik Effect in Marketing Find Out More...
Unlike traditional marketing where brands solely control the messaging, user-generated content allows consumers to take the spotlight and share their authentic experiences.
Why is User-Generated Content Important in Marketing? Find Out More...
