Integrated marketing communications, IMC, is typically what we think of as the promotional mix in the 4P’s or 7P’s – or even perhaps as communication itself in the 4C’s version of the marketing mix elements. The to think that integrated marketing communications is simply the coordination of the firm’s promotional activities is quite limited …
Integrated marketing communications definition Find Out More…
One model that is discussed in marketing textbooks to explain the concept of integrated marketing communications is the four stages of integrated marketing communications (IMC) developed by Schultz and Kitchen (2000). The four stages model of integrated marketing communications (IMC) As can be seen in the model, the four stages are: Tactical coordination of …
Understanding the four stages of integrated marketing communications Find Out More…
What is meant by “execution” in an advertising sense? In advertising and communication programs, one of the challenges is to execute a good creative idea. Marketing students sometimes have difficultly understanding how an idea may or may not be executed well. This is because, in theory, once a creative campaign has been planned out, …
Different Execution of a Communication Message Find Out More…
