Difference between Marketing and Financial Goals

Marketing Plans, Marketing Strategy, Metrics / By

 Marketing strategy is designed to deliver short-term financial and marketing goals and to build and strengthen the firm’s competitive advantages over time. A firm that has significant competitive advantages will enjoy greater profitability and stability of performance.Difference between short and long-term marketing goalsMarketing strategy is expected to deliver short-term (usually within one year) results and […]

Difference between Marketing and Financial Goals Find Out More...

The GLAD Model of Marketing Strategy

Marketing Strategy / By

 Marketing strategy is designed to deliver short-term financial and marketing goals and to build and strengthen the firm’s competitive advantages over time. A firm that has significant competitive advantages will enjoy greater profitability and stability of performance. An excellent way to understand this concept is through the GLAD model of Marketing Strategy. This is an

The GLAD Model of Marketing Strategy Find Out More...

What is a customer journey?

Consumer Behavior, Promotion Concepts, Services Marketing / By

What is a customer journey?As the name implies, a customer journey is the series of steps undertaken by a consumer (that is, a non-customer of a brand) in their journey to becoming a customer of the brand. A consumer’s journey will include gathering information, reviewing marketing communications, visiting stores, reviewing product information, looking at competitor

What is a customer journey? Find Out More...

Why customer revenue will increase over time

Customer Relationship Management / By

 When considering the goal of trying to increase a customer’s lifetime value, one of the main levers is to attempt to increase loyalty/retention which will increase the length of time a customer remains a customer.In the customer lifetime value calculation, the customer’s lifetime in years is multiplied by their annual profit. However, this assumes that

Why customer revenue will increase over time Find Out More...

Using the free Customer Lifetime Value (CLV) template – VIDEO

Customer Relationship Management, Metrics, Videos / By

 This website has a free Excel spreadsheet template that can enable to quickly calculate customer lifetime value for your university assignment or for your firm. Go here to download the customer lifetime value template.There are also step by step instructions on the spreadsheet as well as on website – please see using the customer lifetime

Using the free Customer Lifetime Value (CLV) template – VIDEO Find Out More...

Free download of the customer lifetime value Excel template

Customer Relationship Management, Metrics / By

 If you need a customer lifetime value calculation, then a free Excel spreadsheet template is available for download here… free clv template downloadHow to use the customer lifetime value Excel templateWhen you open the spreadsheet, it should look like this…You should notice that the steps are clearly labelled in yellow and that there are only

Free download of the customer lifetime value Excel template Find Out More...

Scroll to Top