SWOT Ideas for a Hotel Chain
Strengths for a Hotel Chain
| Access to a customer database |
| High service levels |
| Effective sales and service culture |
| High quality staff |
| Clear value proposition |
| Effective CRM program |
| Great customer experience delivered |
| High levels of customer satisfaction |
| Strong net promoter scores |
| Unique product features |
| Attractive store design/layout |
| Proven track-record of performance |
| Able to charge a price premium |
| Positive attitudes to the brand |
| Strong brand equity |
| High ratings on review websites |
| Lots of social media likes/followers |
| Strong relationships with online “influencers” |
| Good outsourcing partnerships |
| Significant barriers to entry to the market |
Weaknesses for a Hotel Chain
| High cost structure |
| Mixed quality staff |
| Product-centric strategy |
| Reliance on a single brand |
| Broad competitive set |
| Strong existing competitors |
Opportunities for a Hotel Chain
| Data mining of our customer database |
| Further develop our sales/service team |
| Use cross-functional teams to streamline processes |
| Work to generate cost efficiencies |
| Attract new customers through special offers |
| Build stronger customer relationships |
| Develop and implement a CRM program |
| Improve the overall customer experience |
| Map out and target the steps in the customer journey |
| Build relationships with influencers |
| Expand our number of stores/outlets |
| Acquire a competitor’s successful brand |
| Build online engagement with our brand |
| Charge a greater price premium |
| Advertise on online comparison websites |
| Creating more engaging social media content |
| Work closer with key channel partners |
| Use environmental issues to reduce our cost structure |
Threats for a Hotel Chain
| Inflexible internal processes |
| Changes in consumer spending patterns |
| Consumers becoming more demanding |
| Significant change in consumer behavior |
| Becoming overly price competitive |
| Being too ethnocentric |
| Expensive CRM program |
| Increased media fragmentation |
| Key competitors gaining market share |
| Aggressive price cutting |
| Competitors providing more “value add” |
| Competitors targeting our key customers/segments |
| Declining economic conditions |
| Terrorism and impact |
Summary SWOT Analysis for a Hotel Chain
