SWOT Ideas for a Hotel Chain
Strengths for a Hotel Chain
Access to a customer database |
High service levels |
Effective sales and service culture |
High quality staff |
Clear value proposition |
Effective CRM program |
Great customer experience delivered |
High levels of customer satisfaction |
Strong net promoter scores |
Unique product features |
Attractive store design/layout |
Proven track-record of performance |
Able to charge a price premium |
Positive attitudes to the brand |
Strong brand equity |
High ratings on review websites |
Lots of social media likes/followers |
Strong relationships with online “influencers” |
Good outsourcing partnerships |
Significant barriers to entry to the market |
Weaknesses for a Hotel Chain
High cost structure |
Mixed quality staff |
Product-centric strategy |
Reliance on a single brand |
Broad competitive set |
Strong existing competitors |
Opportunities for a Hotel Chain
Data mining of our customer database |
Further develop our sales/service team |
Use cross-functional teams to streamline processes |
Work to generate cost efficiencies |
Attract new customers through special offers |
Build stronger customer relationships |
Develop and implement a CRM program |
Improve the overall customer experience |
Map out and target the steps in the customer journey |
Build relationships with influencers |
Expand our number of stores/outlets |
Acquire a competitor’s successful brand |
Build online engagement with our brand |
Charge a greater price premium |
Advertise on online comparison websites |
Creating more engaging social media content |
Work closer with key channel partners |
Use environmental issues to reduce our cost structure |
Threats for a Hotel Chain
Inflexible internal processes |
Changes in consumer spending patterns |
Consumers becoming more demanding |
Significant change in consumer behavior |
Becoming overly price competitive |
Being too ethnocentric |
Expensive CRM program |
Increased media fragmentation |
Key competitors gaining market share |
Aggressive price cutting |
Competitors providing more “value add” |
Competitors targeting our key customers/segments |
Declining economic conditions |
Terrorism and impact |