Marketing Strategy Archives

A List of Possible Opportunity Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site.List of Possible CAPABILITY-BASED Opportunities for a SWOT AnalysisBecome a first-mover in an emerging marketsBuild our IT/software expertiseCreate appropriate outsourcing partnershipsData mining of our customer databaseDevelop propriety softwareDevelop strategic alliancesImprove our analytical marketing capabilitiesImprove our manufacturing expertise and experienceLeap-frog competitor’s technologyLeverage our […]

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A List of Possible Weakness Ideas for SWOT Analysis

SWOT / By Geoff Fripp

Remember that there is a free SWOT maker Excel template available on this site.List of Possible CAPABILITY-BASED Weaknesses for a SWOT AnalysisA high-cost logistics systemA market followerBeing a market laggardIneffective new product development processInefficient logistics systemLimited ability to keep up with technologyLimited access to marketplace dataLimited customer database informationLimited IT/software expertiseLimited marketing effectivenessLimited ownership of

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A List of Possible Strength Ideas for SWOT Analysis

SWOT / By Geoff Fripp

Remember that there is a free SWOT maker Excel template available on this site.List of Possible CAPABILITY-BASED Strengths for a SWOT AnalysisAbility to leap-frog competitor’s technologyAbility to predict future trendsAccess to a customer databaseAdaptive to changeGood identifier of market insightsEffective new product development processEffective use of marketplace dataEfficient logistics systemFirst-mover skillsGood speed-to-marketGood understanding of the

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SWOT Analysis Example for a Bank

SWOT, Free Tools, Marketing Plans, Marketing Strategy / By Geoff Fripp

Find a detailed example of a SWOT analysis for a bank, plus there are also two more banking SWOT examples on this site. And as a bonus, you can download the free SWOT analysis Excel template for making any detailed SWOT within minutes.

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Free SWOT Maker (Using Excel)

SWOT, Marketing Strategy / By Geoff Fripp

The Free SWOT Excel Template has been Updated AgainWhat’s new in the SWOT template?As well as choosing from around 600 possible strengths, weaknesses, opportunities, and threats – you now have the opportunity to add in your own factors to include in your SWOT.This enhanced capability is ideal for specific industries and markets, where unusual strengths

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Example SWOT for Apple

SWOT / By Geoff Fripp

This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.SWOT Analysis for AppleStrengthsProduct leadershipHigh quality productsEasy-to-use productsSuperior product designEffective new product development processAbility to leap-frog competitor’s technologyHighly innovativeIT/software expertiseHigh profit marginsSolid financial reservesGood corporate cultureHigh quality staffStrong R&D expertise and teamStrong brand equityConsumer “love” for

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Why do companies introduce new products?

New Product Process, Marketing Strategy / By Geoff Fripp

There are many reasons why companies bring products to market place. The one we would naturally think of is to make more money, but that is generally only one of the reasons.Changing Consumer NeedsCompanies need to stay in touch the changing needs of consumers. Companies cannot remain with traditional product lines and expect them to

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Sales and Profit Forecasting

Marketing Strategy, New Product Process / By Geoff Fripp

Financial forecasting in marketingPreparing a financial forecast is usually a key requirement in order to have a major marketing campaign, new product, or other marketing project approved. As in most cases, is there is a significant investment up front or during the early part of the campaign/project. Therefore, it becomes necessary to demonstrate that the

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Marketing strategy approaches for each stage of the PLC

PLC, Marketing Strategy, New Product Process / By Geoff Fripp

Marketing mix strategies during the introduction stageOffer a basic product with limited choices, as this also helps test the overall market demand/interest, while keeping costs and logistic challenges relatively lowUse marketing communications (IMC/promotion) that are effective in generating initial awareness and reaching innovators. Often specialist websites/blogs and magazines provide a specific audience, as well as

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Key Characteristics of the Introduction Phase of the PLC

PLC, Marketing Environment, Marketing Strategy, New Product Process / By Geoff Fripp

The introduction stage is the initial phase of the product’s life cycle, where a new product is introduced to the market. It is characterized by many unique aspects, as outlined in this article.

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