Gen Z, born between the mid-1990s and early 2010s, presents unique traits that shape their purchasing decisions. Understanding these behaviors is essential for businesses aiming to target Gen Z consumers effectively.
Consumer Behavior of Gen Z Find Out More...
Emotional appeals in advertising refer to the strategic use of emotions to capture the attention and influence the behavior of the target audience.
Emotional Appeals in Advertising Find Out More...
Consumer motivation, in essence, refers to the reasons or aspirations driving consumers to make decisions or behave in a certain pattern in the marketing context.
Consumer Motivation and Market Segmentation Find Out More...
Cause marketing, also known as cause-related marketing, is a strategy where a company collaborates with a nonprofit organization or social cause to promote their products or services while simultaneously generating funds or support for the chosen cause.
What is Cause-Related Marketing? Find Out More...
Ambush marketing is a marketing tactic where a brand associates itself with a major event or a competitor’s marketing efforts without officially sponsoring the event or obtaining permission.
What is Ambush Marketing? Find Out More...
This article provides a great introduction and overview paid, owned and earned media and how they need to work together for successful marketing communications.
What is Paid, Owned, and Earned Media? Find Out More...
Psychographic segmentation is a market segmentation method where potential customers are grouped by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles.
Psychographic Segmentation in Marketing Find Out More...
This article provides a simple overview of the segmentation, targeting, differentiation and positioning process in marketing – which is a fundamental component in any marketing strategy.
Understanding Segmentation, Targeting, Differentiation, and Positioning Process Find Out More...
Sales cannibalization refers to a situation where a company’s own products or services compete with each other for market share.
Understanding Sales Cannibalization in Marketing Find Out More...
In this detailed article, internal and external reference prices are discussed and their implications for marketers.
What are Reference Prices in Marketing? Find Out More...
