List of Political Factors for PESTLE

What is PESTLE Analysis in Marketing?

The letters of PESTLE represent the broad categories of a macro-environmental scan for marketing purposes. The letters stand for:

  • P = Political factors
  • E = Economic factors
  • S = Social factors
  • T = Technology factors
  • L = Legal factors
  • E= Environment factors

List of Possible Political Factors to Use in PESTLE Analysis

Here is a list of ideas and thought-starters to help you build out a list of suitable political factors for your PESTLE analysis. Scan through the list and choose the ones that are more relevant for your firm or industry.

  • Unstable government
  • Stable government
  • Political unrest
  • Upcoming election
  • Recent/upcoming change of government
  • Significant political corruption
  • Increase in government taxation
  • Decrease in government taxation
  • Increasing government spending
  • Decreasing government spending
  • Increased trade restrictions
  • Decreased trade restrictions
  • Higher trade tariffs
  • Lower trade tariffs
  • Government controlled media
  • Independently operating media
  • Broad improvements to labor conditions
  • Tougher labor conditions
  • Open election system
  • Non-transparent election system
  • High levels of government spending
  • Restricted government spending
  • Good investment in infrastructure
  • Under investment in infrastructure
  • High levels of defense spending
  • Low levels of defense spending
  • High level of government welfare support
  • Low level of government welfare support
  • Strong overall health system
  • Weak overall health system
  • Level of anti-government protests
  • Single political party system
  • Dual political party system
  • Multi political party system
  • Favorable trade agreements
  • Unfavorable trade agreements
  • Lobbying pressure on the government
  • Low level of government subsidies for businesses
  • High level of government subsidies for businesses
  • Government focus on overall economy
  • Government focus on specific industries
  • Strong trade barriers
  • Weak trade barriers
  • Open to international investment
  • Closed to international investment
  • Supportive of the business community
  • Lots of government invention in business operations
  • Supportive of the business community
  • Large overall government budget
  • Small overall government budget
  • Decreasing government debt levels
  • Increasing government debt levels
  • Very high government debt levels
  • Conservative political focus
  • Liberal political focus
  • High levels of “red tape” for business
  • High levels of personal freedom
  • Low levels of personal freedom
  • High levels of government grants for businesses
  • Low levels of government grants for businesses

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