List of Legal Factors for PESTLE

What is PESTLE Analysis in Marketing?

The letters of PESTLE represent the broad categories of a macro-environmental scan for marketing purposes. The letters stand for:

  • P = Political factors
  • E = Economic factors
  • S = Social factors
  • T = Technology factors
  • L = Legal factors
  • E= Environment factors

List of Possible Legal Factors to Use in PESTLE Analysis

Here is a list of ideas and thought-starters to help you build out a list of suitable legal factors for your PESTLE analysis. Scan through the list and choose the ones that are more relevant for your firm or industry.

  • Complex laws and requirements
  • Costly compliance
  • Direct government regulation
  • Industry-based regulation
  • Strict regulation
  • Limited/no regulation
  • Degree of government control/access in business
  • Strong copyright and patent laws
  • Weak copyright and patent laws
  • Little enforcement of product piracy
  • Strict anti-trust laws
  • Weak anti-trust laws
  • Challenging/tough employment laws
  • Weak employment laws
  • Regulation for product safety standards
  • Regulation for food safety
  • Regulation for staff safety at work
  • High costs of legal actions
  • Easy and low cost legal actions
  • Strict consumer protection laws
  • Active government consumer protection agencies
  • Strict data protection laws
  • Accreditation requirements for staff
  • Licensing requirements for companies
  • Required to have local partners internationally
  • Tough takeover/acquisition rules
  • Ownership limits in international markets
  • Monopoly/dominant company restrictions
  • Public liability costs
  • High frequency of litigation
  • Low frequency of litigation
  • Frequency of legal class actions against firms
  • Growing advertising restrictions and rules
  • Easy to commence franchising
  • Legal hurdles to commence franchising
  • Easy to open a new business
  • Red tape and legal obstacles when opening a business
  • Onerous taxation rules
  • Changing industry regulation
  • Cost burdening regulation
  • Zoning laws impacting location choice
  • Burdensome compliance reporting requirements
  • Employment laws around wages and conditions
  • Growing internal policy needs for staff
  • More disclosure documents required
  • Increased disclosures required for consumers
  • Laws restricting pricing flexibility/changes
  • Advertising regulations
  • Discrimination laws, for staff and customers
  • Differing international trade rules
  • Abuse of market power limitations
  • Trading quotas and excise duties
  • Growing consumer protection laws
  • Challenging privacy and data protection laws
  • Significant tax and reporting laws
  • Imposed climate change targets
  • Strict rules around competitive behavior
  • Regulation around dealing with customer complaints
  • Differing laws per region/country
  • Equal opportunity targets
  • Potential/emerging legislation challenges
  • Frequently changing legislation
  • Minimum wage levels
  • Modern slavery and child labor laws
  • Limits on competitor acquisition
  • Laws around corporate social responsibility
  • Need to supply recycling facilities
  • Limits on use of fossil fuels
  • Potential fines and penalties for non-compliance
  • Potential loss of business for non-compliance

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