What is PESTLE Analysis in Marketing?
The letters of PESTLE represent the broad categories of a macro-environmental scan for marketing purposes. The letters stand for:
- P = Political factors
- E = Economic factors
- S = Social factors
- T = Technology factors
- L = Legal factors
- E= Environment factors
List of Possible Environmental Factors to Use in PESTLE Analysis
Here is a list of ideas and thought-starters to help you build out a list of suitable environmental factors for your PESTLE analysis. Scan through the list and choose the ones that are more relevant for your firm or industry.
- Negative impacts from climate change
- Increasing rate of climate change
- Fluctuating weather conditions
- Changing temperatures of regions
- Pressure to move to a zero carbon footprint
- Pressure to be seen as environmentally friendly
- Shift to recyclable packaging
- Push for better material design for product disposal
- Consumer preference for green products
- Lobby group pressure to support the environment
- Banning of key materials, ones not environmentally friendly
- Higher climate change targets being set
- Increased frequency of natural disasters
- Scarcity of clean water
- Increasing air pollution
- Increasing water pollution
- Change in eco-environments
- Reduced efficiency of farmland
- Pressure to shift to renewable energy sources
- Unreliable energy supplies
- Increased cost of energy supplies
- Potential liability for environmental damage
- Higher standards for recycling
- Pressure to be seen as an ethical company
- Need to engage with Corporate Social Responsibility (CSR)
- Increased sustainability focus
- Pressure to shift to a societal marketing focus
- Pressure to support social causes
- Increased interest in eco-tourism
- Pressure to involve staff in volunteering
- Expectation to offer options to low income consumers
- Need to be seen as paying a fair rate of tax
- Responsible sourcing of materials expected
- Need to pay fair wages in all situations
- Need to avoid suppliers with unethical practices
- Expectation to support developing economies
- Increased use of wind and solar energy
- Attractive tax incentives for environmental actions
- Cost savings for environmental actions
- Increased alternate energy options
- Increased uptake of electric vehicles
- Infrastructure for electric vehicles
- Increased demand for natural foods
- More people on vegan (non-animal) diets
- Shift to minimalist lifestyles by consumers
- Controls on burning fossil fuels
- Landfill concerns of product disposal
- Staff diversity targets
- Risk of being seen as not supporting the environment
- Possible consumer boycotts of some products
