List of Economic Factors for PESTLE

What is PESTLE Analysis in Marketing?

The letters of PESTLE represent the broad categories of a macro-environmental scan for marketing purposes. The letters stand for:

  • P = Political factors
  • E = Economic factors
  • S = Social factors
  • T = Technology factors
  • L = Legal factors
  • E= Environment factors

List of Possible Economic Factors to Use in PESTLE Analysis

Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis. Scan through the list and choose the ones that are more relevant for your firm or industry.

  • Strong economic growth
  • Weak economic growth
  • High inflation rate
  • Low inflation rate
  • High interest rates
  • Low interest rates
  • Favorable exchange rates
  • Unfavorable exchange rates
  • Easy to borrow money
  • Tight lending conditions
  • High levels of disposable income
  • Limited amount of disposable income
  • Economic wealth is distributed across the population
  • Economic wealth is concentrated among the very wealthy
  • Consumers are confident and willing to spend
  • Consumers are nervous and are reducing their spending
  • Businesses are borrowing for investment
  • Businesses are paying down debt
  • Stable stock market conditions
  • Fluctuating stock market conditions
  • Banks are expanding their lending availability
  • Banks are tightening their lending
  • Households have high levels of debt
  • High unemployment rates
  • Low unemployment rates
  • Certain regions have high unemployment
  • Economy is in recession
  • A recession is likely
  • High purchasing power parity
  • Low purchasing power parity
  • Relatively equitable GDP per capita
  • Inequitable/concentrated GDP per capita
  • Stable input costs to business
  • Rising input costs for business
  • Rising average wage levels
  • Stagnant average wage levels
  • High level of government spending is supporting the economy
  • Rising commodity and oil prices
  • Falling commodity and oil prices
  • Some large businesses have gone bankrupt
  • A predominantly service-based economy
  • A predominantly manufacturing-based economy
  • A predominantly agriculture-based economy
  • Business is reliant on international investments
  • Easy access to ‘start-up’ funding
  • Hard to attract ‘start-up’ funds
  • Is a developed economy
  • Is a developing economy
  • Has a potential stock market bubble
  • Has a potential housing market bubble
  • Home ownership is affordable
  • Home ownership is challenging
  • Tightening tax is reducing spending
  • Lower taxes are increasing spending
  • Skill shortages in key industries
  • Economy operates as part of a trading block
  • Is a closed economy operating relatively independently
  • Most industry sectors are growing
  • Economic growth is industry-specific
  • The economy is subject to trade embargoes

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