What is PESTLE Analysis in Marketing?
The letters of PESTLE represent the broad categories of a macro-environmental scan for marketing purposes. The letters stand for:
- P = Political factors
- E = Economic factors
- S = Social factors
- T = Technology factors
- L = Legal factors
- E= Environment factors
List of Possible Economic Factors to Use in PESTLE Analysis
Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis. Scan through the list and choose the ones that are more relevant for your firm or industry.
- Strong economic growth
- Weak economic growth
- High inflation rate
- Low inflation rate
- High interest rates
- Low interest rates
- Favorable exchange rates
- Unfavorable exchange rates
- Easy to borrow money
- Tight lending conditions
- High levels of disposable income
- Limited amount of disposable income
- Economic wealth is distributed across the population
- Economic wealth is concentrated among the very wealthy
- Consumers are confident and willing to spend
- Consumers are nervous and are reducing their spending
- Businesses are borrowing for investment
- Businesses are paying down debt
- Stable stock market conditions
- Fluctuating stock market conditions
- Banks are expanding their lending availability
- Banks are tightening their lending
- Households have high levels of debt
- High unemployment rates
- Low unemployment rates
- Certain regions have high unemployment
- Economy is in recession
- A recession is likely
- High purchasing power parity
- Low purchasing power parity
- Relatively equitable GDP per capita
- Inequitable/concentrated GDP per capita
- Stable input costs to business
- Rising input costs for business
- Rising average wage levels
- Stagnant average wage levels
- High level of government spending is supporting the economy
- Rising commodity and oil prices
- Falling commodity and oil prices
- Some large businesses have gone bankrupt
- A predominantly service-based economy
- A predominantly manufacturing-based economy
- A predominantly agriculture-based economy
- Business is reliant on international investments
- Easy access to ‘start-up’ funding
- Hard to attract ‘start-up’ funds
- Is a developed economy
- Is a developing economy
- Has a potential stock market bubble
- Has a potential housing market bubble
- Home ownership is affordable
- Home ownership is challenging
- Tightening tax is reducing spending
- Lower taxes are increasing spending
- Skill shortages in key industries
- Economy operates as part of a trading block
- Is a closed economy operating relatively independently
- Most industry sectors are growing
- Economic growth is industry-specific
- The economy is subject to trade embargoes
Related Articles
- Free PESTLE Analysis Template
- Introduction to PESTLE
- List of 400 Factors for PESTLE Analysis
- List of Political Factors for PESTLE
- List of Social Factors for PESTLE
- List of Technology Factors for PESTLE
- List of Legal Factors for PESTLE
- Understanding and Using SWOT Analysis
- Free SWOT Maker (Using Excel)