The Roles of Product Packaging
Packaging does far more in marketing than hold a product together. It protects, informs, differentiates, and often makes the sale on its own at the shelf.
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What is Co-Branding?
Co-branding puts two separate brands on one product or campaign. We work through why companies do it, the main types, and the risks, using Taco Bell, Doritos, and GoPro as examples.
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What is Product Differentiation?
Product differentiation is what gives customers a real reason to pick one product over another. We work through the types of differentiation, using Dyson, Apple, Tesla, and Domino’s as examples.
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Difference Between a Family Brand and an Individual Brand?
A family brand represents a collection of related products or services under one overarching brand identity, while an individual brand stands alone, representing a single product or service.
Difference Between a Family Brand and an Individual Brand? Find Out More...
What are Private Label Brands?
Private label brands are retailer-owned products like Kirkland Signature or Good & Gather. Here’s how they work, why retailers build them, and what they mean for national brands.
What are Private Label Brands? Find Out More...
What is Out-of-Home Advertising?
Out-of-home advertising covers billboards, transit ads, and every screen or poster we pass in public. Here’s how it works, and what marketers weigh before buying it.
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How to Build Brand Equity
Brand equity is the extra value a brand adds beyond the physical product. We look at how it’s built, how it’s measured, and what it means for marketing decisions like pricing and brand extensions.
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What is an Early Adopter Consumer?
Early adopters are the trendsetters, the individuals who eagerly embrace new technologies, products, or services before the majority catches on.
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What is an Early Majority Consumer?
A closer look at the early majority consumer segment: who they are, why they wait for proof before buying, and how marketers need to adjust their strategy to win them over.
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Understanding the Diffusion of Innovation
Learn how the diffusion of innovation theory explains why new products spread slowly at first, and what the five adopter groups mean for marketing strategy.
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