Shrinkflation describes a marketing tactic where the size or quantity of a product decreases while the price remains the same. The main reason why brands use shrinkflation is to maintain their profit margins.
What is Shrinkflation? Find Out More...
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
How to Make Cross-tabs in Excel Find Out More...
Find a list of some real-life examples of sales cannibalization, to get a sense of what it is and how cannibalization can impact a brand.
Sales Cannibalization Examples Find Out More...
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
Reasons to Use Cost-Plus Pricing Find Out More...
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Disadvantages of Cost-Plus Pricing Find Out More...
The Marketing Study Guide has developed an easy to use Excel template for cost-plus pricing, which is free to download and does not require any sign-up.
Free Excel Template for Cost-Plus Pricing Find Out More...
This post builds upon the price calculation information provided in Cost-Plus Pricing Formula with Examples, and provides even more calculation examples.
More Cost-Plus Pricing Examples Find Out More...
In this article we look at the formula for cost-plus pricing and provide example calculations, plus we provide a free cost-plus pricing Excel template for download.
Cost-Plus Pricing Formula with Examples Find Out More...
In this detailed article, internal and external reference prices are discussed and their implications for marketers.
What are Reference Prices in Marketing? Find Out More...
This article discusses a model that demonstrates the role of reference prices and how consumers use this information to inform and guide their purchase decisions.
A Model of Reference Prices Find Out More...
