Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60. Haven’t done the career quiz yet? If you haven’t done the marketing career …
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60. Remember to take the quiz first If you haven’t done the marketing career …
Take the marketing career quiz As a marketing lecturer, here are some of the questions sometimes asked by undergraduate students: Is a marketing career right for me? Should I pursue a marketing major? Am I suited to marketing – will I be successful at it? So if you are thinking about a career in marketing? …
Why the shift to corporate social responsibility (CSR)? And what are the key drivers that have pushed brands to be more socially responsible?
This article explores the impact of corporate social responsibility and sustainability as an priority on marketing strategies.
Tasks that marketers perform in a company Marketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can work in a marketing role inside a company. In this article I will discuss various …
Is a marketing career for me? Find out today, take the marketing career quiz available on this site. My experience with undergraduate students One of the questions I am often asked by undergraduate students is whether or not they should follow a career in marketing. Often their first exposure to marketing is in marketing principles …
Marketers are becoming profit managers The marketing profession has certainly evolved and developed over recent years and is significantly different in its role and scope than in the past. The following diagram, which highlights the progression in the emphasis of a marketing role, summarizes the transition of the marketing role – from sales focused …
Why the shift from art to science in marketing? When you study marketing, often one of the early questions that are discussed and debated in lectures, is marketing an art or science? Certainly in the earlier days of marketing, probably up until the 1980s or so, marketing would have been considered to be an …
The shift from art to science in the marketing profession Find Out More…
What is a not for profit organization A not-for-profit organization is one that does not intend that its sole purpose is to deliver profitability. But it is important to remember that a not-for-profit organization will typically generate a profit which is then reinvested into the organization in order to achieve growth or to increase …
