Skip to content

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Category: Metrics

The Role of the Discount Rate in CLV

What does a discount rate do?

Discount rate converts future cash flows (that is revenue/profits) into today’s money for the firm. For example, if you put $100 into a bank account today that have 10% interest, then in 12 months’ … Read more...

Author Geoff FrippPosted on Categories Customer Lifetime Value, MetricsTags clv, financials

Financial Metrics for CLV

Understanding the financial metrics for customer lifetime value

The full customer lifetime value calculator and the free Excel CLV template both provide a summary outcome for several related financial metrics. Please refer to the image below of the full CLV … Read more...

Author Geoff FrippPosted on Categories Customer Lifetime Value, MetricsTags clv, customers, profit

Main CLV Formula

Let’s look at the main CLV formula is two ways – the first way in words and then as a CLV equation (see separate article on another one of my websites). As you will see, the main customer lifetime value … Read more...

Author Geoff FrippPosted on Categories Customer Lifetime Value, Customer Relationship Management, MetricsTags analysis, clv, profit

The average lifetime of a customer

 

Customer lifetime value has three main components:

  • The acquisition cost of customer
  • The annual profit of customer
  • And the lifetime of the customer to the firm

The average lifetime of a customer

The final component in the customer … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv

The annual profit of a customer in CLV

 

Customer lifetime value has three main components:

  • The acquisition cost of customer
  • The annual profit of customer
  • And the lifetime of the customer to the firm

The annual profit of a customer

The main component of the customer lifetime … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv, services marketing

Customer Acquisition Costs

 

The calculation for customer lifetime value has three main components:

  • The acquisition cost of customer
  • The annual profit of customer
  • And the lifetime of the customer to the firm

Customer acquisition costs

This is the amount of money it … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv

Difference between Marketing and Financial Goals

 

Marketing strategy is designed to deliver short-term financial and marketing goals and to build and strengthen the firm’s competitive advantages over time. A firm that has significant competitive advantages will enjoy greater profitability and stability of performance.

Difference between

… Read more...
Author Geoff FrippPosted on Categories Marketing Plans, Marketing Strategy, MetricsTags goals, strategy

How to calculate a customer’s lifetime in years

 

A key aspect in the customer lifetime value (CLV) calculation is time spent as a customer – commonly referred to as the customer’s lifetime. When we refer to the customer’s lifetime in a marketing context, we are considering the … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv

Using the free Customer Lifetime Value (CLV) template – VIDEO

 

This website has a free Excel spreadsheet template that can enable to quickly calculate customer lifetime value for your university assignment or for your firm. Go here to download the customer lifetime value template.

There are also step … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, Metrics, Videos, Videos - CRMTags clv, video

Free download of the customer lifetime value Excel template

 

If you need a customer lifetime value calculation, then a free Excel spreadsheet template is available for download here… free clv template download

How to use the customer lifetime value Excel template

When you open the spreadsheet, it should … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags Excel, template

Understanding customer lifetime value (CLV)

 

Customer lifetime value or CLV is a key marketing metric that is primarily used in relationship marketing oriented organizations. In simple terms, it is the profit attributable to an individual customer during their time as a customer with the … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv, Excel

Posts navigation

Previous page Page 1 … Page 3 Page 4

Search the Marketing Study Guide

Take the Marketing Career Quiz

Play Marketing Trivia

Language

en English
ar Arabiczh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishsv Swedish

Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
THE Marketing Study Guide Proudly powered by WordPress

Terms and Conditions