Market analysis brings together market size, competitors, customers, and trends to support a real decision. We work through a TAM, SAM, SOM example and what marketers do with the results.
A Guide to Market Analysis Find Out More...
Focus groups are a powerful tool that marketers can use to gain valuable insights into consumer behavior and preferences. By leveraging the collective wisdom of a small group of individuals, marketers can make more informed decisions and develop more effective marketing strategies.
How to Run Focus Groups Find Out More...
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
How to Make Cross-tabs in Excel Find Out More...
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
Reasons to Use Cost-Plus Pricing Find Out More...
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Disadvantages of Cost-Plus Pricing Find Out More...
The Marketing Study Guide has developed an easy to use Excel template for cost-plus pricing, which is free to download and does not require any sign-up.
Free Excel Template for Cost-Plus Pricing Find Out More...
This post builds upon the price calculation information provided in Cost-Plus Pricing Formula with Examples, and provides even more calculation examples.
More Cost-Plus Pricing Examples Find Out More...
In this article we look at the formula for cost-plus pricing and provide example calculations, plus we provide a free cost-plus pricing Excel template for download.
Cost-Plus Pricing Formula with Examples Find Out More...
This is a detailed step-by-step walk-through of how to create the BCG matrix in Excel 365. It also includes an instructional video.
How to Make the BCG Matrix in Excel 365 Find Out More...
This is a free Excel template tool that enables you to produce a PESTLE analysis within minutes. Choose from 400 factors or add your own.
Free PESTLE Analysis Template Find Out More...
