Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.
Introduction to PESTLE Find Out More...
A sample SWOT analysis for Kellogg’s cerealsKellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry.However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and have more
SWOT Analysis Ideas for Kellogg’s Cereals Find Out More...
Where does SWOT analysis fit into a formal strategic or marketing plan?The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment.In particular, we want to look at our assets and capabilities – what’s working
Understanding and Using SWOT Analysis Find Out More...
In this example SWOT for Coca-Cola you will find 50+ ideas to help get you started.And while you’re here – also check out the Free SWOT Maker (Using Excel)Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully
Example SWOT for Coca-Cola Find Out More...
Cruise Line SWOT Analysis ExamplesThe cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships.Here are some possible ideas for a SWOT analysis for a cruise line – remember to pick and choose the ones that
Some SWOT Analysis Ideas for a Cruise Line Find Out More...
SWOT Analysis Example for a FinTechFinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses.Financial technology companies leverage the opportunities in a fast-moving tech world, but that also creates threats as
Possible SWOT Ideas for a FinTech Start-up Find Out More...
In this post there is a comprehensive example for a banking SWOT analysis. Please note that there are also two more banking SWOT examples available as well. Plus you can download the free SWOT analysis Excel template and make your own detailed SWOT – for any industry – within a few minutes.
SWOT Ideas for a Large Bank Find Out More...
In this article you will find a comprehensive set of ideas for making a SWOT analysis for a smaller bank, plus you can access two more banking SWOT examples. And you can also download a free SWOT analysis Excel template here to make any SWOT quickly and easily.
SWOT Analysis Ideas for a Small Bank Find Out More...
Possible Ideas for an Airlines SWOTAirline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns in destinations.Obviously, airlines are high cost operators, given the cost of planes, maintenance, airport fees, and
Sample SWOT for an Airline Find Out More...
In this example SWOT for a Hotel Chain you will find 50+ ideas to help get you started.
Example SWOT for a Hotel Chain Find Out More...
