List of Technology Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable technology factors for your PESTLE analysis.
Metrics
List of Social Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable social factors for your PESTLE analysis.
List of Economic Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis.
List of Political Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable political factors for your PESTLE analysis.
Introduction to PESTLE
Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.
Free GE Matrix Excel Template
GE-McKinsey Matrix Excel Template The GE matrix is now officially known as the GE-McKinsey nine-box matrix. According to the McKinsey website, the framework “offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. It was developed in the 1970s, after the development of the Boston Consulting Group (BCG) matrix. … Read more…
Free Template: Run Cross-Tabs in Excel
About the free template to run cross-tabs in Excel In today’s analytical world, days marketers are expected to analyze significant amount of customer database and market research survey data – and an effective skill is being able to run cross tabs in Excel. A simple, but powerful, approach to initially analyzing the data is to … Read more…
Free Excel Matrix Template
About the Matrix Maker A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs a reasonable amount of formatting. That’s why have developed a free Excel matrix template for … Read more…
Concerns with The Net Promoter Score (NPS)
Brief History of the Net Promoter Score (NPS) The NPS was developed by management consultant Fred Reichfeld (associated with consulting firm Bain and Co.) and presented in a Harvard Business Review article in 2003. Since that time the metric has become widely adopted across many industries and is estimated to be in use in around … Read more…
ATAR Example for a Small Business
ATAR Forecast Example for a Small Business In this ATAR forecast example, we will consider a small business. In this example, there is a coffee shop in a local area. Their new product is a service – they plan to renovate their store and add a small bookshop area. This area will co-exist within their … Read more…
