Relative Market Share (RMS) is a measure of a company’s performance in comparison to its competitors. It is calculated by dividing a company’s own market share by the market share of its largest competitor.
Using Market Share to Track Competitors Find Out More...
Why should marketers review relative market shares? Let’s find out why relative market shares are often a more insightful metric than ‘normal’ market shares.
Why Use Relative Market Share? Find Out More...
The Herfindahl-Hirschman index (HHI) is a measure of market concentration. It is calculated by squaring each of the market shares.
Market Concentration and the Herfindahl-Hirschman Index Find Out More...
The market concentration marketing metric uses unit market shares to determine the extent of dominance by the large players in the marketplace. It is a key metric to measure the intensity of competition within a market.
Market Concentration for Marketers Find Out More...
This article details the formulas and calculations required to construct the BCG matrix, namely Relative Market Share and Market Growth Rate.
BCG Matrix Formulas Find Out More...
For those people familiar with the BCG matrix, you should recall that the horizontal axis measures relative market share. And this factor is the more important of the two dimensions in the model.
Market Share in the BCG Matrix Find Out More...
It would be a mistake for a firm to rely upon one market share measure only. Assuming that the firm has access to competitive sales information, then a variety of market share metrics should be calculated and reviewed.
Variations of Market Share Find Out More...
Market share is an easy metric to calculate provided you have access to unit and revenue sales. Here are some examples, and grab the free market shares Excel template as well.
Examples for Calculating Market Shares Find Out More...
Price premium refers to the brand’s price to the consumer relative to a key competitors price or relative to the average price charged in the marketplace. There are two ways to calculate price premium, depending upon whether or not we have access to market share information.
Price Premium Index Find Out More...
Did you know that market share is made up of three underlying components? The factors are share of customer, penetration share and usage index. Find out more!
Decomposing Market Share Find Out More...
