Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.
Introduction to PESTLE Find Out More...
Using the Free BCG Matrix Excel Template This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website. Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions. How to Use the BCG Matrix
How to Use the Free BCG Matrix Template Find Out More...
One of the key external factors and influences in the study consumer behavior and marketing is culture and subcultures. As indicated by the word, a subculture is a subset of the overall culture. Let’s firstly check out the definitions of culture and subculture and how they are interrelated. What is culture in marketing? Here are
What is a subculture? Find Out More...
Defining Opinion Leaders Opinion leaders are those people who are able to influence the purchase decisions of consumers. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a good understanding of the social acceptability of a specific purchase. Generally, opinion leaders have more
Understanding Opinion Leaders Find Out More...
Up-selling is changing the consumer’s decision from a lower priced product to a higher priced product. With cross-selling, we sell additional products or a greater volume of products to the same consumer.
Difference between Up-selling and Cross-selling Find Out More...
Customers = a business A fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers. Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time,
How to build profits through customers Find Out More...
Is a marketing career easy? Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics. However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this
Is a marketing career easy? Find Out More...
Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix? To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website. This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS: Brand equity
List of Business Strength and Market Attractiveness Factors Find Out More...
Get the FREE Excel template for the GE-McKinsey nine-box matrix. Design your own ratings or use preset strength and attractiveness factors.
Free GE Matrix Excel Template Find Out More...
Free template to allow you to run cross-tabs in Excel. Very simple to use and charts and cross-tabs are produced automatically.
Free Template: Run Cross-Tabs in Excel Find Out More...
