Sponsorships in Marketing
Sponsorships refer to the process of a company supporting an event, organization, or individual, by providing funds, products, or resources.
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An Overview of the McKinsey 7-S Model
The McKinsey 7-S model is a strategy tool that consists of seven interconnected elements: Structure, Strategy, Systems, Shared Values, Skills, Style, and Staff.
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Paid, Owned, Shared, Earned (POSE) Media
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
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Understanding Sub-Cultures for Marketers
Sub-cultures exist within the overall culture but have a pool of distinct members who are united by shared interests, values, backgrounds, lifestyles, demographics, or hobbies.
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What is Agony Advertising?
Agony advertising seeks to gain the attention of consumers by playing off their negative emotions, such as discomfort, anxiety, fear, or depression.
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Country-of-Origin Effects in Marketing
The Country-of-Origin Effect is where the customer attitude’s towards a product is shaped by the geographical origin of the brand or product.
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The GE Matrix Model: A Beginner’s Guide
The GE Matrix model provides an analytical approach to portfolio management, helping businesses prioritize their product lineup in terms of market attractiveness and business unit strength.
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What is Social Listening in Marketing?
Social listening in marketing is a strategy that involves monitoring and analyzing digital conversations about a brand, product, industry, or competitors across various social media platforms and online forums
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Situation Analysis in Marketing Plans
An explanation of what a situation analysis is and why it comes first in a marketing plan, worked through with a coffee chain considering a new subscription product.
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PEST Analysis in Marketing
PEST analysis is a business tool designed to assess external influences that directly impact the opportunities and threats of a business.
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