Marketing strategy and core competencies One of the very common analytical approaches in strategic planning is SWOT analysis. The first letter stands for “strengths” and the first letter stands for “opportunities”. These two letters, or parts of the SWOT analysis, are designed to work together. In other words, we identify the corporate strengths and then … Read more…
What are core competencies? Core competencies are special skills and capabilities of the firm that provides some competitive advantage in the marketplace. We are primarily interested in those skills and capabilities that allow the firm/brand to deliver superior customer value. You should note that core competencies are skill sets that reside in the people and … Read more…
This example of a SWOT analysis of 3M is designed to help you understand how to prepare an structure a SWOT for strategic input. Company Overview for 3M The brand name of 3M comes from its original name of the Minnesota Mining and Manufacturing Company. It is a large, global and diversified company with its … Read more…
This SWOT example for 7-Eleven convenience stores is designed to help you understand and structure a SWOT analysis. It is ideal for university assignments or as a template for a business exercise. Company Overview 7-Eleven has its head office in Dallas, Texas, USA. It was founded in 1927 and now has over 50,000 outlets worldwide. … Read more…
Using a SWOT analysis A SWOT analysis is an analytical method used to identify and understand both the internal and external factors which have an impact on the company’s business environment. SWOT is an acronym that stands for: Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T). This particular business tool can be used … Read more…
