Possible SWOT Analysis for a Large Bank
Larger banks have natural economic and customer base advantages in the marketplace, as compared to their smaller competitors. However, in strength there is also a weakness and large banks also have challenging marketing environments to deal with.
Here are some thoughts starters for preparing a SWOT analysis for a large bank.
Strengths for a Large Bank
| Effective CRM program |
| Attracting many new customers |
| Focus on internal marketing |
| Easy access to capital and funding |
| Beneficial economies of scale |
| Valuable customer database information |
| Strong technical expertise |
| IT/software expertise |
| Highly automated systems |
| Effective new product development process |
| Established strategic alliances |
| Digital marketing expertise |
| Strong brand equity |
| Multi-channel success |
| Global coverage and reach |
| Analytical marketing approach |
| Product leadership |
| Broad product range |
| Strong market share |
| Good understanding of the customer journey |
Weaknesses for a Large Bank
| Product-centric strategy |
| Fluctuating marketing success |
| Not overly close to the customer |
| Not meeting changing consumer needs |
| Low levels of customer satisfaction |
| Declining net promoter scores |
| Silo-based culture |
| Inflexible staff structure |
| Resistance to change |
| Poor service levels |
| Many emerging new entrants |
| Losing acquisition opportunities to key competitors |
| Dynamic competitive landscape |
| Broad competitive set |
| Significant channel conflict |
| Poorly regarded in the industry |
| Seen as having a inconsistent brand |
| Seen as being disinterested in corporate social responsibility |
| No consumer connection to the brand |
| Many negative attitudes to the brand |
Opportunities for a Large Bank
| Broaden our product range to target new segments |
| Shift to a customer-centric marketing outlook |
| More effectively manage customer expectations |
| Develop and target clear brand personas |
| Shift from silos to a team-based culture |
| Develop an innovation culture |
| Use automation to improve performance |
| Leverage our big data |
| Data mining of our customer database |
| Become a first-mover in an emerging markets |
| Lobby the government for improved legislation |
| Introduce new, modern technology and/or systems |
| Become a disruptive innovator |
| Aggressively challenge new players |
| Improve overall social media engagement |
| Increase our corporate social responsibility image |
| Improve attitudes towards our brand |
| Leverage our market insights |
| Expand our number of stores/outlets |
| Develop break-through new products |
Threats for a Large Bank
| Expensive CRM program |
| Excessive cost of big data |
| New products cannibalizing our existing sales |
| Reaching market saturation |
| A disconnected, and less loyal, customer base |
| Increased operating/technology costs |
| Limited internal marketing |
| Inflexible internal processes |
| Enterprise bargaining issues |
| Being too slow to adapt to change |
| Online fraud |
| Disruptive innovation |
| Breach of data/privacy issues |
| Disruptive new competitors |
| Competitors providing more “value add” |
| Being challenged by well-funded start-ups |
| Negative attitudes to the brand |
| Limited corporate social responsibility brand image |
| Poor publicity in the media |
| Limited success in creating engaging content |
Summary SWOT analysis for a Large Bank
Helpful Resources for preparing Bank SWOT Analysis