Possible SWOT Analysis for a Large Bank
Larger banks have natural economic and customer base advantages in the marketplace, as compared to their smaller competitors. However, in strength there is also a weakness and large banks also have challenging marketing environments to deal with.
Here are some thoughts starters for preparing a SWOT analysis for a large bank.
Strengths for a Large Bank
Effective CRM program |
Attracting many new customers |
Focus on internal marketing |
Easy access to capital and funding |
Beneficial economies of scale |
Valuable customer database information |
Strong technical expertise |
IT/software expertise |
Highly automated systems |
Effective new product development process |
Established strategic alliances |
Digital marketing expertise |
Strong brand equity |
Multi-channel success |
Global coverage and reach |
Analytical marketing approach |
Product leadership |
Broad product range |
Strong market share |
Good understanding of the customer journey |
Weaknesses for a Large Bank
Product-centric strategy |
Fluctuating marketing success |
Not overly close to the customer |
Not meeting changing consumer needs |
Low levels of customer satisfaction |
Declining net promoter scores |
Silo-based culture |
Inflexible staff structure |
Resistance to change |
Poor service levels |
Many emerging new entrants |
Losing acquisition opportunities to key competitors |
Dynamic competitive landscape |
Broad competitive set |
Significant channel conflict |
Poorly regarded in the industry |
Seen as having a inconsistent brand |
Seen as being disinterested in corporate social responsibility |
No consumer connection to the brand |
Many negative attitudes to the brand |
Opportunities for a Large Bank
Broaden our product range to target new segments |
Shift to a customer-centric marketing outlook |
More effectively manage customer expectations |
Develop and target clear brand personas |
Shift from silos to a team-based culture |
Develop an innovation culture |
Use automation to improve performance |
Leverage our big data |
Data mining of our customer database |
Become a first-mover in an emerging markets |
Lobby the government for improved legislation |
Introduce new, modern technology and/or systems |
Become a disruptive innovator |
Aggressively challenge new players |
Improve overall social media engagement |
Increase our corporate social responsibility image |
Improve attitudes towards our brand |
Leverage our market insights |
Expand our number of stores/outlets |
Develop break-through new products |
Threats for a Large Bank
Expensive CRM program |
Excessive cost of big data |
New products cannibalizing our existing sales |
Reaching market saturation |
A disconnected, and less loyal, customer base |
Increased operating/technology costs |
Limited internal marketing |
Inflexible internal processes |
Enterprise bargaining issues |
Being too slow to adapt to change |
Online fraud |
Disruptive innovation |
Breach of data/privacy issues |
Disruptive new competitors |
Competitors providing more “value add” |
Being challenged by well-funded start-ups |
Negative attitudes to the brand |
Limited corporate social responsibility brand image |
Poor publicity in the media |
Limited success in creating engaging content |
Summary SWOT analysis for a Large Bank

Helpful Resources for preparing Bank SWOT Analysis
A Sample SWOT Analysis for a FinTech
List of the World’s Largest Banks