Example SWOT for a Small, Local Coffee Store Chain
Possible Strengths for a Coffee Shop
| Strengths |
| High service levels |
| Effective sales and service culture |
| Good corporate culture |
| Highly motivated staff |
| Team-based culture |
| Clear value proposition |
| Close to the customer |
| Effective niche marketer |
| High share of target markets |
| Strong net promoter scores |
| Strong share-of-customer |
| High quality products |
| Attractive store design/layout |
| Customer-centric strategy |
| Able to charge a price premium |
| Consumer “love” for the brand |
| Positive attitudes to the brand |
| High ratings on review websites |
Possible Weaknesses for a Coffee Shop
| Weaknesses |
| Limited access to marketplace data |
| Reliance on manual systems |
| Difficult to access to capital and funding |
| Weak financial reserves |
| Limited market share |
| Difficult to generate publicity |
| Limited sales area coverage |
| Reliant on one main channel |
| Low brand awareness |
| Limited social media success |
| No company app |
| Static website |
| Weak bargaining power with suppliers |
| Broad competitive set |
| Cost disadvantage |
| Low barriers to entry to the market |
| Many substitute competitive products |
| Strong existing competitors |
Possible Opportunities for a Coffee Shop
| Opportunities |
| Develop a customer relationship culture |
| Develop an innovation culture |
| Increase margins across-the-board |
| Attract new customers through special offers |
| Build stronger customer relationships |
| Develop and implement a loyalty program |
| Grow customer loyalty/retention |
| Improve the overall customer experience |
| Add increased product augmentation |
| Add more product line extensions |
| Broaden our product range to target new segments |
| Broaden our geographic reach |
| Expand our number of stores/outlets |
| Build our brand awareness |
| Create/build “consumer love” for our brand |
| Pursue co-branding opportunities |
| Develop relationships with online “influencers” |
| Introduce an app |
| Move to a franchisee model |
| Demand for home delivery services |
Possible Threats for a Coffee Shop
| Threats |
| Ability to meet cash flow requirements |
| Limited profit levels |
| Consumers becoming more price sensitive |
| Poor ratings on review websites |
| Increase in supplier costs |
| Weak bargaining power abused by suppliers |
| Being under-priced by more efficient competitors |
| Competitors providing more “value add” |
| Competitors targeting our key customers/segments |
| More aggressive competitor behavior |
SWOT ANALYSIS Summary For a Coffee Shop (Image)
