Example SWOT for a Small, Local Coffee Store Chain
Possible Strengths for a Coffee Shop
Strengths |
High service levels |
Effective sales and service culture |
Good corporate culture |
Highly motivated staff |
Team-based culture |
Clear value proposition |
Close to the customer |
Effective niche marketer |
High share of target markets |
Strong net promoter scores |
Strong share-of-customer |
High quality products |
Attractive store design/layout |
Customer-centric strategy |
Able to charge a price premium |
Consumer “love” for the brand |
Positive attitudes to the brand |
High ratings on review websites |
Possible Weaknesses for a Coffee Shop
Weaknesses |
Limited access to marketplace data |
Reliance on manual systems |
Difficult to access to capital and funding |
Weak financial reserves |
Limited market share |
Difficult to generate publicity |
Limited sales area coverage |
Reliant on one main channel |
Low brand awareness |
Limited social media success |
No company app |
Static website |
Weak bargaining power with suppliers |
Broad competitive set |
Cost disadvantage |
Low barriers to entry to the market |
Many substitute competitive products |
Strong existing competitors |
Possible Opportunities for a Coffee Shop
Opportunities |
Develop a customer relationship culture |
Develop an innovation culture |
Increase margins across-the-board |
Attract new customers through special offers |
Build stronger customer relationships |
Develop and implement a loyalty program |
Grow customer loyalty/retention |
Improve the overall customer experience |
Add increased product augmentation |
Add more product line extensions |
Broaden our product range to target new segments |
Broaden our geographic reach |
Expand our number of stores/outlets |
Build our brand awareness |
Create/build “consumer love” for our brand |
Pursue co-branding opportunities |
Develop relationships with online “influencers” |
Introduce an app |
Move to a franchisee model |
Demand for home delivery services |
Possible Threats for a Coffee Shop
Threats |
Ability to meet cash flow requirements |
Limited profit levels |
Consumers becoming more price sensitive |
Poor ratings on review websites |
Increase in supplier costs |
Weak bargaining power abused by suppliers |
Being under-priced by more efficient competitors |
Competitors providing more “value add” |
Competitors targeting our key customers/segments |
More aggressive competitor behavior |
SWOT ANALYSIS Summary For a Coffee Shop (Image)